Believe it or not, since the beginning our products have mostly been designed together with YOU, yes the customers. In the early days, we started creating custom jewelry requests, which we will then produce in our workshop. The customer loves the end product so much that once they share it on their Instagram, more customers request for the same design that eventually we have to put it in our store. It's truly an organic cycle of collaboration.

Once we have an idea or some sketches, our highly skilled team of craftsmen will come up with the best methods to produce the design. Back then we even used dried octopus vertebrae (this is a traditional jewelry making technique) to make the mould for our Tiny Heart Necklace. These days we rely more on wax moulds to produce more consistent (and vegan-friendly) results. After that, it's time to make the first prototype.

It's always super exciting to receive the prototype. The design and fulfillment team (it's just 4 of us btw) then take turns to try and review, wearing the item for a whole day of activities. If it doesn't match our standard, we'll make edits and there will be a second round of prototyping, or third, or fourth...we'll keep repeating until we get it right. We are thankful to be able to work directy with our craftsmen to achieve the best results always.